Guardian Group strengthens its commitment to its Belize Clients

Belmopan, Belize, May 06, 2016: Effective May 1, 2016, Guardian General Insurance Limited trading as NEMWIL, which has been providing general insurance services in Belize for the past 28 years, was rebranded to Guardian Group. Guardian Group is the new single brand of the Guardian Holdings Limited group of companies, which operates across the English and Dutch speaking Caribbean and Central America under such market leaders as Guardian Life of the Caribbean Limited (“GLOC”) and Guardian General Insurance Limited (“GGIL”). Guardian Group through GGIL underwrites the following classes of insurance business: Commercial, Liability, Residential, Motor and Marine. 

The Guardian Group brand was launched in Trinidad and Tobago, Barbados, Jamaica and the Dutch Caribbean in July 2013. Belize is the 10th rebrand exercise to take place within the region. Over the past three years, Guardian Group embarked on a major strategic initiative and rebranded all its subsidiaries across the English and Dutch Caribbean. Guardian Group is the leading financial services and insurance group in the Caribbean, with a product suite that includes Life and Health insurance and Pension products, all classes of General Insurance and Asset Management. 

As Guardian Group, we focus our attention on our core business in our core markets as one team under a unified brand. We have reinforced our customer focus through a new mission to operate as “one integrated, customer-centric Group – a Group of companies which sees the world through its customers' eyes and delivers its brand promise consistently at every customer touch point”. It is our vision to be “the customers’ preferred choice in financial planning and insurance”.

In renewing our commitment to our clients and prospective clients in Belize, Guardian Group is proud to partner with Simpson’s Insurance Agency to continue to deliver on our promise of quality service, an enhanced and superior suite of products and prompt claims settlement. 

Our Agent, Simpson’s Insurance Agency, led by Mr. Abel Simpson, has over 23 years of experience in providing trusted service and support in general insurance in Belize. 

The new brand identity does not change the legal name of Guardian General Insurance Limited on all contracts, policies and products. This rebranding signifies a new era for the Group and is designed to strengthen and further institutionalize the company’s customer-centric direction.